73% of researchers have already made the switch →

Know before
you build.

Run 10,000 AI personas through your research in minutes.
Get answers with 95% accuracy — without the wait,
the budget, or the sample size ceiling.

Request Early Access See it in action ↓
95% correlation to real data · 200× cheaper · 4 minute results
opencarlo — simulation engine
$ ▋
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The Problem

Traditional research
is holding you back.

Every competitor ships while you wait for panel recruitment, data collection, and analysis that should take hours, not months.

6–8 weeks
Average time from research question to insight.
By then, your competitor shipped. The window closed. The budget moved. You're researching history.
$15k+
Minimum cost for a credible research study.
Before analysis. Before iterations. Before you've validated that you're even asking the right question.
200
Typical panel size driving million-dollar decisions.
Statistically uncomfortable. Demographically incomplete. Expensive to expand. You call it research. We call it guessing.
The Momentum

The science
has arrived.

This isn't emerging technology. It's proven methodology with peer-reviewed validation from the institutions that define the field.

0%
of researchers believe synthetic data will be the majority of collection within 3 years
0%
satisfaction rate among researchers who have used synthetic responses
0%
correlation to real survey data in the EY–Evidenza blind validation study
$0B
global market research industry being fundamentally disrupted
Validated by
· · · · ·
How It Works

We don't run surveys.
We run simulations.

Monte Carlo simulation is accepted science — used in aerospace, finance, and drug discovery. We apply it to human insight. Call it what it is: a simulation tool, not a survey tool.

01

Define your population

Describe the persona archetypes you want to simulate. Demographics, psychographics, firmographics — as precise or broad as your research demands.

→
02

Simulate at scale

10,000 unique individuals respond to your questions. Each with their own history, biases, communication style, and worldview — generated in parallel in minutes.

→
03

Analyze with confidence

Statistical distributions, cross-tabulations, significance testing, and segment breakdowns — automatically surfaced. Export to PDF or integrate via API.

Why "simulation" matters: Dartmouth PNAS 2025 showed 99.8% of survey systems can be compromised by AI bots. OpenCarlo is the transparent solution — we're not the contamination problem, we're the replacement for a broken methodology.

Where It Works

Start where
trust is highest.

We're honest about where synthetic research excels — and where it doesn't. Start in the high-trust zone. Build confidence. Expand from there.

Source: Qualtrics synthetic research trust study, n=3,000 researchers, 14 countries

91%
of researchers trust synthetic data for ad copy testing.
That's where the early wins are. Ship better creative. Faster. With data.
73%
of market researchers have already used synthetic responses in their work.
You're not early to a theory. You're early to a movement that already has momentum.
The Proof

Tested against reality.
Validated by institutions.

EY × Evidenza Blind Study
"EY built 1,000 synthetic CEO personas alongside Evidenza. The results matched real survey data across 47 questions with 95% correlation. Produced in days, not months."
1,000
Synthetic CEO personas
47
Survey questions validated
±5pts
Maximum deviation
95%
Correlation to real survey data
EY + Evidenza, CEO sentiment study, 2024
Peer-reviewed by
Harvard Business Review
Wharton School of Business
Columbia University
Dartmouth (PNAS 2025)
Meet Your Respondents

Every persona has a name,
a job, and an opinion.

Not bots. Not averages. Fully realized individuals with histories, biases, and worldviews — generated at scale. Each one is a simulation of a real kind of person you need to understand.

You're Early

You're early to
something enormous.

The $140 billion market research industry is being transformed. Harvard Business Review called it. Wharton proved it. a16z and Foundation Capital both published investment theses on it. 83% of research organizations plan to increase AI investment in 2025.

The researchers who start now will have 12 months of competitive data before their peers catch up. That's not a small advantage. That's a moat.

· · · · ·
Join the Revolution

Join the research
revolution.

OpenCarlo is in private beta. We're onboarding 50 teams this quarter. Enter your details to request access and we'll reach out within 48 hours.

Results in under 4 minutes
No panel recruitment required
95% correlation to real data
Unlimited sample sizes

Request early access

50 teams · Private beta · Q1 2025