Deploy calibrated personas. Run surveys. Analyze in minutes—not months.
Validated by leading institutions
Traditional research creates institutional friction. Simulation removes it.
Traditional latency
Market windows close. Budgets reallocate. Competitive advantage evaporates.
Typical study cost
Iteration becomes prohibitive. Questions must be finalized upfront.
Average sample size
Statistically weak. Demographically incomplete. Expensive to scale.
| Dimension | Traditional Panels | OpenCarlo |
| Time to insight | 6–8 weeks | <4 minutes |
| Cost per study | $15k–50k | From $49 |
| Sample size | 200–500 | 10,000 personas |
| Iterations | 1 per cycle | Unlimited |
| Privacy | Real PII | Zero PII |
Monte Carlo methodology. Institutional rigor. Operational deployment.
Specify demographics, psychographics, firmographics. Build archetypes aligned to your research.
Deploy 10,000 calibrated personas with distinct behavioral patterns, biases, communication styles.
Distributions, cross-tabulations, significance testing. Boardroom-ready confidence intervals.
Validated by leading institutions and researchers.
EY × Evidenza — Blind Validation Study, 2024
"EY constructed 1,000 synthetic CEO personas alongside Evidenza. Results matched real survey data across 47 questions with 95% correlation—produced in days, not months."
Correlation to reality
EY + Evidenza CEO sentiment study
Cited by
of researchers believe synthetic data will constitute the majority of collection within 3 years
satisfaction rate among researchers who have used synthetic responses
of market researchers have already incorporated synthetic data into active projects
From simulation to insight. Boardroom-ready analysis.
Not averages. Not archetypes. Complete profiles with behavioral patterns and communication styles.
After making the switch to simulation.
"We ran a pricing sensitivity study on Friday afternoon. By Monday we had results for the board. That would have taken six weeks before."
Sarah Chen, Head of Research, Enterprise SaaS
"I was skeptical until the 95% correlation data. We ran identical studies with a real panel and with OpenCarlo. The delta was within statistical noise."
Marcus Williams, Research Director, Consumer Tech
"The ability to run 50 ad copy variants simultaneously—at the cost of testing one variant traditionally—changed how our creative function operates."
Priya Nair, VP Marketing, E-Commerce
The $140 billion market research industry is transforming. Teams who begin now hold material advantage.
Private beta. Limited spots. Response within 48 hours.